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Table 2 Gender differences in HVSM use

From: A scoping literature review of the associations between highly visual social media use and eating disorders and disordered eating: a changing landscape

Author (year)

Main HVSM

Site

Study population [N, Gender (M/F), M Age (SD)]

Methods

Main findings

Dhir (2016) [36]

Any HVSM

Norway

Adolescents

(N = 968)

M/F ratio = 398/570

Age (SD) = 16.96 (4.5)

Young Adults

(N = 1472)

M/F ratio = 478/994

Age (SD) = 24.18 (3.5)

Adults:

(N = 1323)

M/F ratio = 378/945

Age (SD) = 39.73 (5.66)

Survey

Females were more likely to take personal/group selfies, post personal selfies, crop photos, and use photographic filters compared to males

Tamplin (2018)

[37]

Any HVSM

Australia

Young Adults

(N = 374)

M/F ratio = 187/187,

Age (SD) = 23.7 (3.8)

Survey

Measured state body satisfaction, SM literacy, internalization of appearance ideals, and trait UAC

Negative effect of ideal image exposure on body satisfaction observed across genders

Fatt (2019)

[38]

Instagram

Australia

Adolescents and young adults

(N = 118)

M/F ratio = 118/0

Age (SD) = 19.43 (1.92)

Survey

A 9-point Likert-type scale, Physical Appearance Comparison Scale-Revised, internalization Muscular subscale from the male version of SATAQ-4R, EMI-2, BESAA

Fitspiration is more closely related to appearance than to health in men

Lonergan (2019)

[39]

Any HVSM

Australia

Adolescents and young adults

(N = 184)

M/F = 89/95

Age (SD) = 

M: 20.13 (3.43)

F: 19.73 (3.48)

Survey

Manipulation and concern about selfies posted may be risk correlates for body dissatisfaction in men and women

Daniels (2020)

[40]

Facebook

United States

Adolescents and young adults

(N = 189)

M/F ratio = 78/111

Age (SD) = 19.78 (1.89)

Observation

Viewed a Facebook profile with either an objectified or a nonobjectified profile photo and evaluated the profile owner

Female participants liked the non-objectified profile and profile photo better than the objectified profile and profile photo

Rodgers (2020)

[2]

Any HVSM

United States

College students

(N = 170)

M/F ratio = 85/85

Age = 22.2

Survey

Reported on dating app use, body shame, surveillance, body satisfaction, media ideal internalization, and controllability beliefs related to weight/shape

Among males, frequent checking of dating apps was positively correlated with body shame and negatively with beliefs regarding weight/shape controllability. Few associations emerged among females

Rodgers (2020)

[41]

Any HVSM

Australia

Adolescents

(N = 681)

M/F ratio = 333/348

Age (SD) = 12.76 (0.74)

Survey

Completed a questionnaire assessing SMU, depression, self-esteem, BMI, muscular ideal internalization, AC, BD, DE, and muscle-building behaviors

Biopsychosocial frameworks are useful for conceptualizing relationships between SMU and body image, eating, and muscle building outcomes, preferentially in males

Koterba (2021)

[42]

Any HVSM

United States

Young adults

(N = 276)

M/F ratio = 58/218

Age (SD) = 20.03 (1.81)

Survey (NPI-13)

Selfies taken in the past week that included only themselves and the number that included others

Though no gender difference emerged for selfies taken alone, selfies featuring others were more common among women

Mahon (2021)

[43]

Any HVSM

Ireland

Adolescents

(N = 29)

M/F ratio = 6/23

Age (SD) = 15.31 (0.47)

Focus groups

Boys exhibited greater positive agency over their bodies and SMU and tended to use more active coping styles than girls

Mayoh (2021)

[44]

Any HVSM

United Kingdom

Adolescents and young adults

(N = 1213)

M/F ratio = 826/1175

Age range = 18–24 years

Web-based survey

Men were more likely to view content posted by athletes and actively use fitspiration as a source of inspiration to gain muscle. Women were more likely to view content related to weight loss/diet plans/celebrities’ content and passively use fitspiration as inspiration to lose weight

Schettino (2022)

[45]

Instagram

Italy/ Portugal

Young adults

(N = 340; Italy = 211; Portugal = 129)

M/F ratio = 88/252

Age (SD) = 23.08 (3.46)

Survey

Completed measures on selfie-sharing, selfie-manipulation, APC, internalization of beauty ideals, and shame for their bodies

Gender significantly moderates the effect of appearance comparison on body shame on Instagram, with a significant effect only for females

Simon (2022)

[46]

Instagram

Philippines

Undergraduate students

(N = 897)

M/F ratio = 141/756

Age (SD) = 20.04 (1.29)

Survey

Physical appearance perfectionism significantly mediates the relationship between Instagram addiction and body esteem, with gender differences

  1. ABC = Appearance based comparisons, AC = Appearance comparison Appearance Questionnaire-4 Revised, UAC = Upward appearance comparison, BESAA = Body Esteem Scale for Adolescents and Adults, BD = Body dissatisfaction, BMI = Body Mass Index, DE = Disordered Eating, EMI-2 = Exercise Motivation Inventory-2, SATAQ-4R = Sociocultural Attitudes Towards, SNS = Social Networking Sites, SM = Social Media, SMU = Social Media Use, NPI = Narcissistic Personality Inventory