Fig. 2

Map of themes in audio transcript, cations, and text. Note. After the extraction of the challenge videos, audio transcripts (voiceover audio) were analysed thematically with text overlaid on video footage and video captions. The major theme identified was Appearance Ideal, which could further branch into four themes with greater presentations and two themes that are relatively less presented. The four themes with greater presentations were Challenge as a Reflection of Ideal, Collective Struggle to Achieve Ideal, Methods to Achieve Ideal, and Thin is Good. Then each of the four themes were further branched into subcortical themes that reflect the audio transcript, captions, and text. The two themes with relatively less presentations in the transcripts were Posture and Muscle, and they did not have further branches or variations