What happens when you compare yourself to a model eating a cheeseburger? An experiment testing the impact of models promoting calorie-dense foods on beliefs about weight maintenance, body satisfaction, and purchase intent

Table 4 Paired sample t-tests comparing impact of viewing female models vs male models on beliefs about weight maintenance

Model WMA Celebrity, model, or athlete can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise

ISSN: 2050-2974