|
Female Models
|
Male Models
| |
---|
Mean ± SD
|
Mean ± SD
|
t
|
p
|
d
|
---|
Women (n = 58)
|
Model WMA
|
2.6 ± 1.7
|
3.7 ± 2.0
|
-7.77
|
.00
|
−.61
|
Self WMA
|
2.4 ± 1.9
|
2.8 ± 1.9
|
-3.79
|
.00
|
−.20
|
People WMA
|
2.3 ± 1.4
|
3.3 ± 1.9
|
-7.44
|
.00
|
−.62
|
Men (n = 25)
|
Model WMA
|
3.2 ± 1.6
|
4.9 ± 2.3
|
-6.36
|
.00
|
−.84
|
Self WMA
|
3.7 ± 2.0
|
4.6 ± 2.3
|
-3.37
|
.00
|
−.40
|
People WMA
|
2.8 ± 1.4
|
4.0 ± 2.0
|
-6.37
|
.00
|
−.72
|
- Model WMA Celebrity, model, or athlete can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise