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Table 4 Paired sample t-tests comparing impact of viewing female models vs male models on beliefs about weight maintenance

From: What happens when you compare yourself to a model eating a cheeseburger? An experiment testing the impact of models promoting calorie-dense foods on beliefs about weight maintenance, body satisfaction, and purchase intent

  Female Models Male Models  
Mean ± SD Mean ± SD t p d
Women (n = 58)
 Model WMA 2.6 ± 1.7 3.7 ± 2.0 -7.77 .00 −.61
 Self WMA 2.4 ± 1.9 2.8 ± 1.9 -3.79 .00 −.20
 People WMA 2.3 ± 1.4 3.3 ± 1.9 -7.44 .00 −.62
Men (n = 25)
 Model WMA 3.2 ± 1.6 4.9 ± 2.3 -6.36 .00 −.84
 Self WMA 3.7 ± 2.0 4.6 ± 2.3 -3.37 .00 −.40
 People WMA 2.8 ± 1.4 4.0 ± 2.0 -6.37 .00 −.72
  1. Model WMA Celebrity, model, or athlete can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise