| Models (n = 83) | No Models (n = 85) | |
---|
Variables | Mean ± SD | Mean ± SD | F | p | ηp2 |
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Model WMA | 3.4 ± 1.9 | 3.5 ± 1.8 | 0.03 | .87 | .00 |
Self WMA | 3.1 ± 2.1 | 3.8 ± 2.3 | 3.87 | .05 | .02 |
People WMA | 3.0 ± 1.6 | 3.6 ± 1.7 | 5.08 | .03 | .03 |
Body Satisfaction Change | −0.1 ± 0.9 | 0.2 ± 0.7 | 4.49 | .04 | .03 |
BISS | 5.5 ± 1.7 | 5.5 ± 1.3 | 0.01 | .92 | .00 |
Purchase Intent | 3.0 ± 1.2 | 3.8 ± 1.7 | 11.25 | .00 | .06 |
- Model WMA Celebrity, model, or athlete can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Body Satisfaction Change (post-minus-pre) are reported in this table, BISS Body Image States Scale