| |
Models (n = 83)
|
No Models (n = 85)
| |
|---|
|
Variables
|
Mean ± SD
|
Mean ± SD
|
F
|
p
|
ηp2
|
|---|
|
Model WMA
|
3.4 ± 1.9
|
3.5 ± 1.8
|
0.03
|
.87
|
.00
|
|
Self WMA
|
3.1 ± 2.1
|
3.8 ± 2.3
|
3.87
|
.05
|
.02
|
|
People WMA
|
3.0 ± 1.6
|
3.6 ± 1.7
|
5.08
|
.03
|
.03
|
|
Body Satisfaction Change
|
−0.1 ± 0.9
|
0.2 ± 0.7
|
4.49
|
.04
|
.03
|
|
BISS
|
5.5 ± 1.7
|
5.5 ± 1.3
|
0.01
|
.92
|
.00
|
|
Purchase Intent
|
3.0 ± 1.2
|
3.8 ± 1.7
|
11.25
|
.00
|
.06
|
- Model WMA Celebrity, model, or athlete can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Body Satisfaction Change (post-minus-pre) are reported in this table, BISS Body Image States Scale
