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Table 3 Comparison of ads with models versus no models

From: What happens when you compare yourself to a model eating a cheeseburger? An experiment testing the impact of models promoting calorie-dense foods on beliefs about weight maintenance, body satisfaction, and purchase intent

 

Models (n = 83)

No Models (n = 85)

 

Variables

Mean ± SD

Mean ± SD

F

p

ηp2

Model WMA

3.4 ± 1.9

3.5 ± 1.8

0.03

.87

.00

Self WMA

3.1 ± 2.1

3.8 ± 2.3

3.87

.05

.02

People WMA

3.0 ± 1.6

3.6 ± 1.7

5.08

.03

.03

Body Satisfaction Change

−0.1 ± 0.9

0.2 ± 0.7

4.49

.04

.03

BISS

5.5 ± 1.7

5.5 ± 1.3

0.01

.92

.00

Purchase Intent

3.0 ± 1.2

3.8 ± 1.7

11.25

.00

.06

  1. Model WMA Celebrity, model, or athlete can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Body Satisfaction Change (post-minus-pre) are reported in this table, BISS Body Image States Scale