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Table 3 Comparison of ads with models versus no models

From: What happens when you compare yourself to a model eating a cheeseburger? An experiment testing the impact of models promoting calorie-dense foods on beliefs about weight maintenance, body satisfaction, and purchase intent

  Models (n = 83) No Models (n = 85)  
Variables Mean ± SD Mean ± SD F p ηp2
Model WMA 3.4 ± 1.9 3.5 ± 1.8 0.03 .87 .00
Self WMA 3.1 ± 2.1 3.8 ± 2.3 3.87 .05 .02
People WMA 3.0 ± 1.6 3.6 ± 1.7 5.08 .03 .03
Body Satisfaction Change −0.1 ± 0.9 0.2 ± 0.7 4.49 .04 .03
BISS 5.5 ± 1.7 5.5 ± 1.3 0.01 .92 .00
Purchase Intent 3.0 ± 1.2 3.8 ± 1.7 11.25 .00 .06
  1. Model WMA Celebrity, model, or athlete can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Body Satisfaction Change (post-minus-pre) are reported in this table, BISS Body Image States Scale
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