|
(1)
|
(2)
|
(3)
|
(4)
|
(5)
|
(6)
|
---|
1. BMI
| | | | | | |
2. Model WMA
|
−.04
| | | | | |
3. Self WMA
|
−.17*
|
.83**
| | | | |
4. People WMA
|
−.05
|
.93**
|
.86**
| | | |
5. Body Satisfaction Change
|
−.06
|
.09
|
.15
|
.12
| | |
6. BISS
|
−.30*
|
.15*
|
.33**
|
.12
|
.12
| |
7. Purchase Intent
|
−.04
|
.24**
|
.29**
|
.27**
|
.01
|
.06
|
- BMI Body mass index, Model WMA Celebrity, model, or athlete in the ad can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Body Satisfaction Change (post-minus-pre), BISS Body Image States Scale
- *p < .05, **p < .01