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Table 2 Pearson bivariate correlations among variables

From: What happens when you compare yourself to a model eating a cheeseburger? An experiment testing the impact of models promoting calorie-dense foods on beliefs about weight maintenance, body satisfaction, and purchase intent

  (1) (2) (3) (4) (5) (6)
1. BMI       
2. Model WMA −.04      
3. Self WMA −.17* .83**     
4. People WMA −.05 .93** .86**    
5. Body Satisfaction Change −.06 .09 .15 .12   
6. BISS −.30* .15* .33** .12 .12  
7. Purchase Intent −.04 .24** .29** .27** .01 .06
  1. BMI Body mass index, Model WMA Celebrity, model, or athlete in the ad can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Body Satisfaction Change (post-minus-pre), BISS Body Image States Scale
  2. *p < .05, **p < .01
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