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Table 2 Pearson bivariate correlations among variables

From: What happens when you compare yourself to a model eating a cheeseburger? An experiment testing the impact of models promoting calorie-dense foods on beliefs about weight maintenance, body satisfaction, and purchase intent

 

(1)

(2)

(3)

(4)

(5)

(6)

1. BMI

      

2. Model WMA

−.04

     

3. Self WMA

−.17*

.83**

    

4. People WMA

−.05

.93**

.86**

   

5. Body Satisfaction Change

−.06

.09

.15

.12

  

6. BISS

−.30*

.15*

.33**

.12

.12

 

7. Purchase Intent

−.04

.24**

.29**

.27**

.01

.06

  1. BMI Body mass index, Model WMA Celebrity, model, or athlete in the ad can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Self WMA Participant can consume the advertised product regularly and still maintain their weight/shape without changing exercise, People WMA Most people can consume the advertised product regularly and still maintain their weight/shape without changing exercise, Body Satisfaction Change (post-minus-pre), BISS Body Image States Scale
  2. *p < .05, **p < .01
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Journal of Eating Disorders

ISSN: 2050-2974