From: Emaciated mannequins: a study of mannequin body size in high street fashion stores
Contour drawing rating scale | BMI-based body size guide rating scale | |||
---|---|---|---|---|
Female mannequins | Male mannequins | Female mannequins | Male mannequins | |
All eligible stores | M = 2.92 CIs = 2.64, 3.21 SD = 0.54 N = 16 | M = 4.80 CIs = 4.42, 5.18 SD = 0.69 N = 15 | M = 1.42 CIs = 1.31, 1.54 SD = 0.21 N = 16 | M = 2.75 CIs = 2.48, 3.02 SD = 0.49 N = 15 |
Stores with < 30 years target market | M = 2.81 CIs = 2.52, 3.09 SD = 0.37 N = 9 | M = 4.39 CIs = 3.83, 4.96 SD = 0.61 N = 7 | M = 1.44 CIs = 1.26, 1.63 SD = 0.24 N = 9 | M = 2.43 CIs = 2.03, 2.82 SD = 0.43 N = 7 |
Stores without < 30 years target market | M = 3.07 CIs = 2.42, 3.72 SD = 0.70 N = 7 | M = 5.16 CIs = 4.68, 5.62 SD = 0.57 N = 8 | M = 1.39 CIs = 1.21, 1.57 SD = 0.20 N = 7 | M = 3.03 CIs = 2.73, 3.34 SD = 0.36 N = 8 |