Table 2 Items and Factor Loadings for the Media Attitudes Questionnaire
Component loading from PCAa | Factor loading from CFAb | |||||
|---|---|---|---|---|---|---|
1. Similarity scepticism | 2. Realism scepticism | 3. Desirability scepticism | 1. Similarity scepticism | 2. Realism scepticism | 3. Desirability scepticism | |
1. Normally women (in real life) look like models in ads (Ad, Realism; C, Realism) | -.02 | .92 | .05 | .89 | ||
2. Normally women (in real life) are as thin as the models in ads (Ad, Realism; C, Realism) | -.06 | .90 | .00 | .86 | ||
3. The models in advertisements are real people (Ad, Realism; C, Realism) | .40 | .33 | -.07 | - | - | - |
4. I could look like the models in ads (Ad, Realism; C, Similarity) | .94 | -.05 | .06 | .84 | ||
5. I could be as thin as the models in ads (Ad, Realism; C, Similarity) | .97 | -.10 | .03 | .90 | ||
6. Most women could be as thin as the models in ads by exercising and/or dieting (Ad, Realism; C, Similarity) | .57 | .16 | -.22 | .47 | ||
7. Models in ads are intelligent (Ad, Desirability; C, Desirability) | .23 | .33 | -.25 | - | - | - |
8. Models in ads are beautiful (Ad, Desirability; C, Desirability) | .01 | -.06 | -.88 | .73 | ||
9. Models in ads have perfect bodies (Ad, Desirability; C, Desirability) | -.01 | -.06 | -.92 | .94 | ||
10. Models in ads have lots of fun (Ad, Desirability; C, Desirability) | -.04 | .07 | -.80 | .53 | ||
Average variance extracted | .57 | .76 | .59 | |||